Keen to shed their image as a dated colonial establishment, The Commonwealth turned to us to modernise their brand and highlight the impact they were making globally. They were putting their name to truly outstanding work, yet, weren’t being recognised for it.

Working with their communications team and the office of the Secretary-General, we updated their core brand and developed a comprehensive applications toolkit. We staged and sensitively undertook the process, ensuring clarity and purpose.

The result? We helped The Commonwealth communicate its relevance and the organisation’s work was captured under a single, powerful and fully aligned brand, promoting the full range of its impact in all member countries.