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From corporation to community


In 2016, Cordant became the UK’s largest social enterprise. But with 14 sub-brands, silo-working, disconnected communications and a lack of continuity, there was a need to unify the thinking and consolidate their brand portfolio under one umbrella brand: Cordant. Our job was to bring all the thinking into one place, and to reposition Cordant as a business that profits through purpose.



Project Type

Design - Print - Strategy

Our thinking

We needed to unearth a brand position and find an identity that would position Cordant as the pioneering social enterprise it was – in a way that would speak to stakeholders, employees and customers. We put purpose at the heart of their business and transformed their brand architecture to create clarity and a single voice.

We stripped out the corporate ‘group’ from ‘Cordant Group’, and created a whole identity, brand purpose film, website and roadshow to activate the brand.

CS Single Images Cordant1
CS Single Images Cordant2

“We have been working with Martin and his team at Earth for the last 8 months, and the results have been exceptional. With their help, we have agreed our social purpose, together with 3 supporting beliefs. Earth have been instrumental in the ongoing transformation of the Cordant Group from a commercial, shareholder focused company into a genuine social business with the potential to help transform society.”

Phillip Ullmann, Chief Energiser, The Cordant Group

Why not say hi?